KHY x Frankies Bikinis Delivers a Dreamy Bombshell Summer
Vintage-inspired swim is having its moment.
BY MAIA SIMMONS ★ July 16th, 2025
Photo Credit: Bella Tabak
Kylie Jenner has been a headline-making cultural force since her teenage “King Kylie” Tumblr days, and her latest venture proves she’s far from done in shaping what’s hot. Now a bona fide beauty mogul with Kylie Cosmetics — and the founder of emerging fashion label KHY — Jenner has teamed up with her long-time friend Francesca Aiello, founder of cult-favorite swimwear brand Frankies Bikinis, to drop a limited-edition capsule collection.
Cloud Cups: A Vintage Fantasy with Modern Comfort
Frankies Bikinis has built a reputation for buzzworthy collaborations with celebrities like Bella Hadid, Naomi Osaka and Sydney Sweeney. So obviously, we are excited to see what their Jenner collaboration will bring.
Frankies Bikinis says the Cloud Cups collection reimagines the classic push-up bikini through a nostalgic lens, blending vintage pin-up silhouettes with soft, cloudlike materials.
Shot in a dreamy, old-Hollywood setting, the campaign features Jenner and Aiello lounging poolside, channeling timeless glamour. Think ruched bottoms, center-tie bandeaus and playful prints like polka dots — all photographed in sun-drenched settings that ooze summer nostalgia. Jenner herself posted on Instagram, "Ahhhh I’ve been dreaming of creating the perfect vintage bombshell-inspired swimwear, and teaming up with @francescaaiello to bring it to life has been so special.."
The pieces nod to 1940s and 1950s pin-up silhouettes while maintaining that signature Frankies’ softness and stretch. ELLE is calling it “a modern twist on timeless sex appeal.”
Tried, True and Timeless
I’ve been wearing Frankies Bikinis since 2019, and I can personally vouch for their enduring quality. The fabrics feel luxe, the cuts flatter a wide range of body types — and after countless wears, both the stitching and style hold strong. That consistency is part of what makes this collaboration so compelling. Cloud Cups is no exception: it's friendship-fueled, fashion-forward and designed to last.
Combine that with the Kardashian-Jenner brand’s legacy, and you can get product integrity, attention to detail and a track record of delivering on the promise.
Beyond the Bikini
While the swimwear takes center stage, the collection’s transitional pieces, like limited-edition dresses and cozy knit sets, deserve just as much buzz. Perfect for beach days that stretch into nights, these items blend KHY’s elevated minimalism with Frankies breezy beach-girl DNA. The result is effortless and chic — clothes that work hard while feeling right.
Don’t Miss the Drop
Frankies Bikinis has a history of standout collaborations, but Cloud Cups might just be the crown jewel. Jenner’s megawatt influence, paired with Aiello’s design expertise, is a recipe for sell-out success.
The collection launches July 16 at 12 p.m. ET (9 a.m. PT) on KHY.com and FrankiesBikinis.com. Early access is already available if you sign up on either site.
From bombshell bikinis to versatile knitwear, this isn’t just a summer collection — it’s a cultural moment. And like every iconic moment, it won’t last long.