The CEO Billionaire x 2026 Coachella Headliner
Rhode’s rise to success and the unexpected collaboration of 2026.
by Saanya Malhotra ★ April 26th, 2026
Design by: Maia Simmons
From previously being known as artist Justin Bieber’s wife, to now CEO of a billion-dollar company, Hailey Bieber has created an identity for herself. She turned a simple, sweet treat known as a glazed donut into a whole skincare and cosmetics line. From the infamous glazing milk to peptide lip treatments, and even moisturizers. Rhode has it all, and Hailey knows it all.
Hailey’s story is no stranger to anyone. She faced backlash and constant comparison to Selena Gomez. Yet despite the lemons life gave her, she turned around and built an empire and a name for herself. An empire with several fascinating collaborations, from Rhode x Krispy Kreme, to Rhode x Harris Dickinson, to now, the most unexpected collaboration of 2026 to ever exist.
Rhode x the biebers.
This collaboration comes a few days after her husband’s performance at Coachella 2026 as the headliner. This collection features spotwear in different cute shapes, a Peptide eye prep in banana peel and Peptide lip treatment in caramelised banana, all designed with Justin Bieber. It was officially launched on April 13th, 2026.
This is the most insane drop yet from Rhode, as who would have ever thought that Hailey would create a collaboration with her husband, considering how rare it is to find joint collabs between husbands and wives. Not only did she amaze and excite all of us, but she also subtly proved a point. She proved that even though she is Mrs. Bieber, she has an identity of her own. Apart from being married, she and Justin are 2 individuals with their own interests, goals and passions. Hence, the collaboration between Rhode and Justin Bieber, showing how 2 individuals in different paths of life come together. A bond of love, companionship and family shared through skincare.
Her strategic creation and launch of this limited edition collection has already drawn millions of beauty and Bieber fans. She has achieved the success of this launch through a smart tactic that most brands miss. Restraint. Nowhere did she have any fancy advertisements with a fancy setting and makeup artists. Rhode’s post for this launch featured a series of selfies with Hailey and Justin in a comfy setting, with comfy clothes, neutral makeup, and all smiles while wearing their spot patches. That was it. Yet it created a huge sense of trust and authenticity between Rhode and its consumers.
Not even a week into the launch and people are obsessed. This collaboration is more than just cute pimple patches that are making people want to have a pimple. Behind it is the story of Rhode’s CEO, our childhood favourite artist and 2026 Coachella headliner, and the idea of being authentically you.
It is extremely safe to say that Rhode x the Biebers is the rarest, most unexpected, and loved launch of 2026 by far.
Edited by: Bree Lauder-Williams