Pete Davidson Is the Official Boyfriend of Reformation—And We're Obsessed
A new era of basics, featuring Pete Davidson
by Ava Caiati ★ April 1st, 2025
If there's one thing Pete Davidson knows how to do, it's keeping people talking. Whether it’s his effortlessly cool (and slightly chaotic) energy, his notable relationships like those with Ariana Grande and Kim Kardashian, to name a few, or his ability to turn street style into an art form, Pete just gets it. And now, we still can’t get over that he’s lending that energy to Reformation, proving that basics aren’t boring—they’re essential.
Image: @reformation on Instagram.
In a move that no one saw coming, but somehow makes perfect sense, Reformation selected Davidson as the face (or, more accurately, the boyfriend) of its latest campaign. The brand, known for its effortlessly chic, sustainability-forward fashion, took to social media to debut the campaign featuring a refreshingly tattoo-free Pete, styled in well-fitted, neutral-toned basics. The vibe? Relatable, relaxed, and just a little ironic—kind of like Pete himself.
Alongside the campaign, Reformation introduced a new collection of elevated basics, including pieces labeled with the words “Official Boyfriend” and “Official Girlfriend.” The line is available now online and in stores.
Reformation has always been about making sustainability sexy, and this campaign taps into an entirely new audience—one that values authenticity, humor, and let’s be honest, Pete Davidson. The brand shifts the perception of “basics” from something you throw on to something you see yourself in.
My personal favorite from the collection are the boxer briefs. A women’s fit, white cotton and a simple label on the waistband. By incorporating this traditionally masculine staple into this predominantly female collection, Reformation challenges outdated ideas of what qualifies as “basic.” The look is effortlessly cool yet undeniably feminine, proving that comfort and confidence go hand in hand. This piece fits seamlessly into the modern wardrobe of anyone who prioritizes both style and ease.
Pete Davidson might not be everyone's type, but his appeal is undeniable—and so is the success of this campaign. Reformation’s latest drop proves that style isn’t just about what you wear but how it makes you feel. And if throwing on an “Official Boyfriend” hoodie makes you feel even like a chill, effortlessly stylish Pete Davidson, then we say go for it. Shop the collection now at Reformation.