Designer Deep Dive: Danielle Guzio
The Name Behind the Brand
BY Samara Lookatch ★ October 14th, 2025
Design by: Leah Sullivan
If the clothing brand Guzio isn’t on your radar yet, it’s time you obsessed over it and met the designer who started it all. Danielle Guzio started her brand out of her parents’ basement with some savings and a dream. Using her networking skills, Guzio turned to social media to promote her clothes, launching the brand as we know it.
Mini skirts have always been around but no one markets theirs quite like Guzio does. After seeing countless dupes created for the ever-popular Micro Mini skirt, Guzio decided to take matters into her own hands by matching the cost of these dupes in an event similar to Amazon Prime Day called “Micro Mini Day.”
The first Micro Mini Day led to the brand making $2 million in almost 48 hours. Following the day’s success, Guzio was able to renegotiate the original sale price of the skirt. Now Micro Mini Days are used to drop monthly limited-edition drops of the popular skirt in prints like cheetah print, polka dot, and more.
Since the Micro Mini skirt’s presence shattered the internet, most people don’t know Guzio offers tons of other clothing and shoes that are just as good. From collaborations with Puma and Frankie's Bikinis to opening a storefront in New York City, the brand’s successful reign is only just beginning and social media is heavily contributing.
“Social media is your magazine.”
A quote from founder Danielle Guzio herself, her brand wouldn’t be where it is today without the power of social media. From the start, she tapped into online platforms to market her designs — even sliding into the DMs of celebrities like Kylie Jenner to get her baby tees noticed. That early strategy helped propel Guzio’s label into the spotlight and set the stage for its rapid growth.
Guzio believes the content her brand shares on social media is key to connecting with customers. She emphasizes that keeping it fresh and creating posts that evoke emotion helps the brand resonate with its audience.
Also, if you have been a Guzio fan for years, you know the brand has teamed up with some of the most buzzworthy names in fashion.
While talking with Forbes Danielle Guzio states that her mantra is “collaboration over competition.” Rather than competing for sales, Guzio prioritizes collaborating and creating alongside brands she deeply respects and values.
She just dropped her third Puma collab, channeling ’90s vibes with a feminine twist. I’d highly suggest checking out the collection before it sells out. The brand also released its third pair of sneakers with Puma, featuring mesh paneling and a nod to the early 2000s.
What's next?
After expanding into footwear, Guzio is continuing its rise with plans for more storefronts, a home collection, and a signature fragrance. It’s the perfect time to keep this powerhouse brand on your radar.
Sources:
https://www.youtube.com/watch?v=QwHP0uaZcqs&t=364
https://wwd.com/pop-culture/new-fashion-releases/puma-danielle-guizio-capsule-collection-1238133024/
Edited by: Alexa Murland