Chloe Malle to Take On Wintour’s Legacy at Vogue

Meet the new face of Vogue…

BY Ella Maniloff ★ September 3rd, 2025

Design: Maisy Wood

Chloe Malle, at 39, has been handed one of the most sought-after seats in fashion media: Head of Editorial Content in Vogue. Her appointment to this position follows the reign of Anna Wintour, who has shaped Vogue for 37 years and remains one of the most powerful figures in fashion. 

Malle's ascent in roles raises the question: Can a self-described "nepo baby" make her own legacy? As the daughter of actress Candice Bergen and the late French filmmaker Louis Malle, she has long acknowledged the privileges that have opened doors, but she has also worked to prove she belongs in those rooms. 

Malle started her career at Vogue in 2011 as Social Editor, a position that kept her attending high-society parties and magazine launches rather than shaping the magazine's editorial voice. Over time, she continued to advance in her roles, eventually working as the Head of Editorial Content at vogue.com. In this position, she oversaw a notable increase in site traffic and leaned heavily on cultural events, trends and anything that captured the public's attention. Her goal was to rejuvenate the site's image to expand with its growth in usage rate. Some critics argue that the wins she had were more about capitalizing on built-in spectacles rather than working to redefine the brand's editorial direction. 

What makes Malle's new role different is the weight of expectation. Leading Vogue is more than running a magazine; it is to set the tone for fashion itself, and to balance the legacy of print prestige with the demands of an ever-growing digital age. Every choice, from cover photos to online articles, will be scrutinized by avid Vogue lovers against the legacy of Wintour's influence.

For Malle, the challenge is no longer about proving she can expand website usage — but about whether she can reimagine a cultural institution for a new generation. Can she step out from under her parents' and Wintour's shadow by creating an editorial voice that is both new and timeless? That, more than her descent or past successes, will define her true legacy with Vogue. 

Edited by: Madison Sherman