These Olympic Collabs Are Going for Gold
design: Revati Mahurkar
Matches that are destined for glory.
by NEVIN MAHONEY ★ JULY 28, 2024
2024 has been quite the year for sporty fashion. But this year isn’t any ordinary year — it's an Olympics year, which means the possibilities for collaborations are never-ending. This year’s Olympic fashion collabs are mostly starring, you guessed it, Olympic athletes. Whether you see the stars in athletic wear or frilly dresses, our anticipation and excitement to watch the Games grows even stronger, even more so when you have Alex Cooper hosting the Paris Olympics on Peacock. So, without further ado, here are my top collabs to dive right into the world of the 2024 Paris Olympics!
Alex Cooper
Alex Cooper, host of Call Her Daddy, will head to Paris to host watch parties for the Paris Olympics. Cooper’s podcast has hit new-level highs and her success has ultimately led to the birth of her network, Unwell, with influencers such as Alix Earle and Madeline Argy creating their podcasts on the network. She’s like the cool older sister you wish you had: confident, unfiltered, smart, and strong. Cooper will provide interviews with our favorite Olympians and an insider look at Team USA events such as soccer, gymnastics, and basketball. Also, we will be getting a new Call Her Daddy episode filmed in Paris, which takes my excitement to a whole other level.
SKIMS x Team USA
The clothing brand SKIMS has collaborated with Team USA to deliver us limited edition styles that are redefining what it means to compete in style. SKIMS was founded by the iconic Kim Kardashian in 2018 and ever since, has stolen our hearts with its comfort and quality. The promo video features Olympic athletes such as Sunisa Lee, Gabby Thomas, and Fred Kerkely showing off their SKIMS against a red backdrop and American flags. While training, you can catch a Team USA member sporting the new SKIMS wear, such as a swimsuit or tank, all featuring the American flag.
Cotton x LoveShackFancy, starring Suni Lee
The perfect dress is enough to make you want to do a Simone Biles-level floor routine. LoveShackFancy and Cotton have paired up with Olympic Gold gymnast Suni Lee to create the Americana capsule collection. The womenswear brand is most known for its fun ruffles and flowy dresses, and now we have new pieces that we can wear to cheer on our favorite Olympians! In fact, LoveShackFancy founder, Rebecca Hessel Cohen, used to be a gymnast herself — so I say this collab is nothing short of perfect! Featuring floral dresses and embroidered pants, this Olympic collab embraces femininity and is perfect for relaxing in the summer sun.
Beyond medals and records, these Olympic collabs show that we can reach for the stars and dream big, too.