Alex Cooper is UNWELL
design: Gianna Lanfrank
How Call Her Daddy rebranded and expanded.
by JULIA KARASU ★ SEPTEMBER 28, 2023
What is up Daddy Gang! This is NOT your founding father Alex Cooper but I promise I won’t disappoint. We have all relied on Call Her Daddy for the hottest gossip and the best sex tips but now, with her newer seasons, we get the most iconic celebrity interviews, talk about mental health, womanhood, and all pop culture. Her newer seasons have been seen in a rebrand and resulted in streams climbing up to 350% depending on the celebrity being interviewed. Guests range from influencers such as Nessa Barret and Chloe Cherry to A-listers such as Hailey Bieber and John Legend. Call Her Daddy has become a Spotify exclusive through a $60 million deal and Alex is changing the podcasting game with her video uploads.
But our Father Cooper is becoming a wifey soon and entering a whole new stage of her life. Enter the Unwell Network. Unwell, as they posted on their Instagram, is “a community and network that celebrates the good, the bad, the ugly, and everything in between.” We can expect the production of content across categories including, pop culture, beauty, fashion, and lifestyle. Call Her Daddy was the first adopted platform to the Unwell Network and more are coming soon.
The Unwell Instagram teased a roster with 10 spots with two of them already taken. They soon hard launched Alix Earle and Madeline Argy as their talents. Of course, Alix and Madeline are the “it” girls of social media right now so this is already a great start for Unwell. We all know and love Alix for her iconic “get ready with me” and her transparent journeys through her acne and cosmetic surgeries. As for Madeline, she is one of the most real influencers right now, openly talking about her sexuality, feminism, and mental health.
In September, we are getting two new podcasts through Unwell… Alix is hosting her own podcast called “Hot Mess with Alix Earle,” and Madeline is hosting her podcast called “Pretty Lonesome.” All the news we are getting is coming from the Unwell Instagram so I wonder where they are going to release the podcasts. I’m sure these podcasts are going to be exclusive to Unwell as Call Her Daddy is a Spotify exclusive.
The Unwell Network can go in so many different directions and I hope we get more than just podcasts soon. Our Father, Alex Cooper has shown us that creating a community for the unwell can become a multimillion-dollar industry. Being a hot mess is the shit!